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If I build my site customers will come?

That might have true in the past. But you can not rely on spiders to successfully index your pages without intervention. Sites are now being developed with more sophisticated code. Sites are larger and more difficult for spiders to navigate through. Competition for keywords on the web is fierce. Search engines occasionally drop sites from their listings. Your competition is optimizing their site so yours will drop in ranking. Your keywords may produce negative company results without intervention.

Are meta tags enough?

No. Meta tags provide information to describe your site’s content and business. They are inserted into your web pages for use by the spiders, but are invisible to visitors. Each search engine has its own algorithm for ranking. Some do not use meta data at all. It is important to get your website optimized for all criteria used by search engines. Meta Tags are important for reputation management but only play a small role.

What is search engine optimization?

Search engine optimization is both “on-the-page” and “off-the-page” strategies you can use to raise your position in engines, manage reputation and to help visitors find your site. It involves making design, layout and configuration changes, adding unseen text in the form of meta tags, editing content to increase keyword density. A complex site can include keyword and link popularity strategies. For larger sites, it may be necessary to build special pages that are designed to direct the spiders through a specific path as they crawl your site.

Why is search engine optimization important?

Over 86% of web users use search engines to transverse the web. 58% of internet users search the web each day, making “search” the second most popular internet activity. Research shows 42% of those who bought online arrived at the sites using search engines. The top 30 search engine results get over 90% of search traffic.

Why should I contact a search engine optimizer?

The best time to seek out a search engine optimization expert is before you design your site or to improve your Online Reputation. Structural decisions you make in website development dramatically affect the search engine spiders. For an existing site you should contact a SEO expert when you are unhappy with your traffic, have negative complaints or notice your position slipping in search engines or are are considering site redesign or launching a new product or service.

How long will it take for results?

Search Engine Promotion and Reputation Repair is long-term. It can take 3-4 months to see results. Constant monitoring and adjustments improve your reputation, position and boost qualified traffic. For immediate results we offer additional services.

Is search engine optimization the only option? How about search engine submission?

Simply submitting your site to search engines is not enough because you cannot expect a significant placement.

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